Sam Altshuler, a Russian immigrant founded Annabelle Candy Company, Incorporated, in 1950. Mr. Altshuler learned the art of candy making, and after struggling for years, finally achieved success with the Rocky Road candy bar. He named his business the “Annabelle Candy Company??? after his daughter, and began manufacturing Rocky Road in San Francisco. The item quickly gained popularity throughout the western United States where it has its strongest hold today. In 1965, Annabelle Candy Company moved across the San Francisco bay to its present location in Hayward, California. Mr. Altshuler passed away in 1971, leaving control of the Company to his daughter, Annabelle Altshuler Block. Annabelle purchased two other candy companies after her father’s death, one of which produced the Abba Zaba bar. The candy company continued to grow and has remained a family business through the years. It is the largest independently owned candy bar manufacturer in the United States and the Abba Zaba bar remains one of its biggest sellers.

Whew! That was a mouthful. You know what else is a mouthful? If you guessed the Abba Zaba you are correct! Abba Zaba’s are chewy taffy-y goodness with an ooey, gooey peanut butter-y center. They are sticky, messy and a great treat. The kind folks over at the Annabelle Candy Company have come up with a brand new Abba Zaba flavor – the Apple Abba Zaba. And this, candy kids, is the candy blog du jour. The wrapper of this new and intriguing bar looks just like the old wrapper with one exception – it is bright green. Upon opening the candy, I come face to face with a green taffy candy. Shockingly green! Day-glow green! It looks like it is the same consistency of the old Abba Zaba and when I give it a little tug it has that same taffy-pull feel to it. It smells great, but then again, I am a sucker for sour apple flavored things. Ok, let me bite off a corner. Hmmm…it tastes like sour apple salt water taffy. But I didn’t quite make it to the famous peanut butter center. Let’s try that again. Oophnfg. Mymoufisrweallyfullnow. Hold on one second, please. Ok. Got some water…that’s better. So, it’s basically sour apple taffy with a sweet and salty peanut butter center. The taste is, well, to tell you the truth, it’s not my favorite candy so far. Maybe sweet apple taffy would have been better. Or even sour apple taffy with a caramel center. But the taste of peanut butter and sour apple taffy just isn’t doing it for me. The sweet-saltiness of the peanut butter and the sour, tangy green apple test just don’t blend well. But hey, what do I know? Give this candy a shot and let me know what you think. Maybe I’ll write a letter to the Annabelle candy company with our suggestions. Until then, au revoir candy kids…