If you’re a kid, or if you like to eat like one, you almost certainly love Bubble Yum. The popular gum has been around since 1975 when it was created by LifeSavers. The bubble gum’s fame spread like wildfire, and it was no surprise that candy giant Hershey’s would take an interest in and subsequently acquire the brand in 2000. It’s a success story any way you look at it, considering the brand had to fend off nasty rumors soon after it arrived on the market. You see, gossip began to spread that Bubble Yum’s recipe included a foul ingredient which allegedly made it so soft: spider eggs. Once the rumor was cleared up, Bubble Yum sales climbed sky high again.

The gum is traditionally sold in soft, square chews in flavors like original pink, blue raspberry, grape, and sour apple. The recipe makes it oh-so-ripe for popping bubbles much superior to those produced by your ordinary stick of gum. But did you know that Bubble Yum is now available in gum balls? It’s true. A movie-theater box style weighing in at 4 ounces and containing just less than 60 pink, original flavor gum balls has arrived on the candy scene. How does this form of gum compare to its predecessor? These gum balls are super soft, with almost no outer candy shell to gnaw through. They actually have a fantastic flavor that last unusually long for pink bubble gum.

The packaging may be this products biggest challenge. Once you open up the movie-theater box, there is no way you are going to eat it all in one sitting. It’s not easy to store for safe keeping, because little pink gum balls come spilling out of the box wherever you try to put it. And because gum is not something most people digest, you’re not going to just sit down and consume the whole box, even with several friends helping out. That’s why gum is sold individually wrapped, or in gum ball machines—it’s just more convenient. That said, Bubble Yum fans will love the pink product in any form.

Tags: Bubble Yum, Bubble gum balls, movie candy, soft candy, sweets