Classic pink bubble gum. A time capsule that takes you back to your very first taste. Its flavor stands alone. It cannot be touched. But that doesn’t mean its traditional taste can’t be supplemented by new and inventive flavors. The original pink Dubble Bubble gum was brought to life in 1928 by inventor Walter Deimer. (The title for inventor of bubble gum in general is up in the air, but Deimer is often credited.) Rather than coming out with round gumballs, these gum cubes as he made them were in stores within a decade. In fact, this gum was given to U.S. soldiers as rations during WWII. Actual gumballs were also produced under the brand around this time. Two flavors were introduced in 1945: grape and apple. The makers printed comic strips on the wrappers to add to their commercial appeal. World Records came next, as the American public learned just how large a little girl could blow a bubble of gum—20 inches wide! History is steeped in these tiny packages of gum, but Dubble Bubble is also looking forward to a bright future.

Today, Dubble Bubble cubes come in brightly colored wrappers twisted on the end like Tootsie Rolls, in flavors like watermelon, pink lemonade, apple, blue raspberry, and sour cherry. Assorted flavor tubs are available, which make this candy a great option for “candouts??? (candy handouts) around Halloween or other holidays. Dubble Bubble’s flavor doesn’t last especially long, and the gum is sure to turn tough after chewing a piece too long, but these gum squares are so affordable that it’s easy to just pop in another one. I don’t chew bubble gum on a regular basis, but have had my share of these gum squares over the years. And these flavors are a nice change of pace if you’re looking for exciting tastes and colors. Try the blue raspberry for a real splash of Smurf-like color on your palate.