What’s so funny about taffy? After all, it’s just artificial colors, corn syrup and some other standard candy ingredients. When did taffy go all Jerry Seinfeld on us?

For those still wondering what’s behind the name, I’ll tell you. There are jokes on every wrapper of Laffy Taffy whether you buy it in smaller wrapped cubes or 10-inch Laffy Taffy Ropes. This gimmick has made Laffy Taffy, a Wonka brand, a frontrunner in the taffy market as well as a favorite with kids everywhere. But it kind of feels like a prize that isn’t an actual prize. (Example: The box of cereal that claims to have a prize inside, and it’s really just a Mad Lib printed on the box. Or a Cracker Jack box with a prize that is nothing more than a printed piece of cardboard.) Still, it’s kept the kids on board for a number of years, so it’ll do. Laffy Taffy Ropes come in flavors like apple, banana, blue raspberry, grape, strawberry, mango and cherry. But I am a person of intrigue, so I picked up the two-flavor “mystery swirl?? rope. Would I open it to find cherry-banana? How about raspberry-grape? Only time would tell.

I opened up the wrapper carefully so as to preserve the jokes. (“What is a caterpillar afraid of??? A DOGerpillar!) Don’t hurt yourself laughing. These are kid-friendly jokes after all. My taffy was most certainly green (apple) and pink (strawberry) swirl, which was so tightly swirled together that there was really no discernible color once you got into the “meat?? of the stick. It was more of a brownish green than anything. But my taffy rope had a soft, chewy texture and bright, fruity flavor like I expected to find. Not like salt water taffy, these fruit chews were more the consistency of a Starburst. Which is a very good thing! I would eat a few of these ropes in one sitting—I guess it’s a good thing that they sell for a quarter each. Affordable for kids and adults, Laffy Taffy is here to stay.

Tags: laffy taffy, taffy candy, Wonka, soft centered candy, sweets