The Big Mac of the candy counter, Megamallows Big Burger is a sight to behold. A funny-looking, puffed-up hamburger, this candy is decked out with a meat patty, bun (complete with icing sesame seeds), and “cheese???—all made of strawberry-flavored marshmallow. It’s not just a candy. It’s an eating experience that you won’t soon forget. I’m talking about the peculiarity of biting into a hamburger and tasting strawberry candy. It’s an odd feeling, but I’d have to say that I quite enjoyed it. And perhaps that’s why the makers, San Diego–based Kandy Kastle Inc., call it the “All American Fun Burger.???

With a somewhat gummy consistency, the term marshmallow may seem misleading. It’s really more of a gummy-mallow hybrid. At a few inches tall, you can eat this just like a real hamburger, or tear apart the bun, cheese, and meat patty layers if you wish. But if you do decide to save some for later, better wrap it back up for freshness. (I used a mini chip clip to save mine for later.) At just over four ounces, the whole thing is about the size of a fist, probably not to be consumed in one sitting. Unlike real hamburgers, this treat is fat free, low in sodium, and cholesterol free. (Now if only they’d make real burgers and fries that way…)

If you are right now asking yourself, “Why would I want a marshmallow to look like a hamburger????—you are in good company. For years, I’ve been trying to figure out why bubble gum comes in CD cases, band-aid tins, fake cell phones, and makeup compacts. The reason: it’s fun and kids will buy it, especially when you play up the technology angle like candy cell phones (and, in the ‘90s, pagers). Around the holidays, the giant Mallow Burger makes a great basket or stocking stuffer. So stock up and join the fast food candy revolution. Would you like to Super Size that?

Tags: marshmallow hamburger, strawberry, gummy, fat free candy, sweets