Trident gum is a brand of sugarless chewing gum popular in the United States and Canada. Introduced in 1960, the Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared. (The name “Trident” derives from the three enzymes to promote dental health.) When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 was introduced with the slogan “The Great Taste that is Good for Your Teeth”. American Chicle’s marketing was one of the first national campaigns to promote dental health through chewing gum. NASA dispensed Trident gum to the first Gemini astronauts. In the mid-1960s, the Adams gum company acquired American Chicle and introduced a new slogan for Trident: “4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum.” The phrase became strongly associated with the Trident brand.

If this gum is good enough for NASA astronauts, it’s good enough for me! Trident gum is one of life’s greatest things…it’s a sweet treat that you can enjoy guilt-free and it helps whiten and brighten your smile while chewing! Talk about multi-tasking! This “Cool Colada??? flavor is brand-spankin’ new, so I thought I’d try it out before the holidays – that way if I like it, you can add it to your Christmas wish list. This particular Trident gum comes in one of those nifty “blister??? packs. You pop the gum out of the back side of a silver foil tray. There are twleve pieces of gum to a pack and each one looks like a small white tablet. The gum has a hard crisp outer “sugar??? shell, although this is a completely sugar free gum (thank you, Trident – from me and my dentist!). The gum is fruity and tropical. I can taste pineapple, coconut and something else…maybe orange? Something citrus-y. The flavor is great – maybe because I love pina coladas. Whatever it is, this gum is delicious. It’s very refreshing and it’s helping to clean and whiten my teeth. Two birds killed with one stone…er, piece of gum. So candy kids, this gets the Sherrif’s badge of approval – ask Santa for it for Christmas!